The British skincare brand Elemis has introduced its new Red Light Mask, an LED device costing £350, marking its entry into beauty’s rapidly expanding device sector. Consumers can purchase it exclusively through Elemis Monmouth Street, Mayfair’s House of Elemis, Selfridges London, and the brand’s official website.

The mask combines three wavelengths, which reach the skin at different depths and target redness, texture, firmness, and the visible signs of photodamage. It is made from flexible medical-grade silicone with adjustable straps and holds 66 LEDs, 60 of them bi-LEDs.

Elemis recommends 10-minute sessions and says results begin to show with consistent use over four weeks. The mask combines 630nm red light, 830nm near-infrared, and 1070nm deep infrared to stimulate collagen production, cellular repair, and elastin production.

The brand cites at least a 47% improvement in the appearance of brightness, smoothness, and redness, based on 32 people after 12 weeks in testing by Shanghai Dermatology Hospital Testing Laboratories. It also says 95% of users reported improvements in skin texture, firmness, and tone in a self-perception study.

CEO and Co-Founder Noella Gabriel described the mask as an expression of the brand’s “high-touch, high-tech philosophy”. Noella Gabriel added that the mask is “cutting-edge technology precision-engineered to reveal a brighter, smoother, rejuvenated complexion” and that “10 minutes over 4 weeks is all it takes to start seeing the clinically shown, age-defying results”.

Elemis’ launch enters an expanding market, with Lookfantastic’s skincare ranking recording 101.3% growth in electrical skin-device sales from January to October 2026. The brand’s Pro-Collagen Cleansing Balm ranked second in the same ranking, and they have recently opened new counters and launched in-store treatment menus.