At Trending Beauty, we keep it 100% real—our readers deserve full transparency, and the FTC says so. Every post, video, or story that includes a link or mention of a product is clearly marked when we have a financial relationship, because trust is the ultimate glow‑up.

We’re officially an affiliate partner with Sephora, Amazon Beauty, and ColourPop. When you click a shoppable link and make a purchase, we may earn a commission at no extra cost to you. Those earnings help us keep the trend‑hunting team on point and fund the next round of product testing.

Sponsored content is never a secret. If a brand pays us to create a feature, you’ll see an unmistakable disclosure like “Sponsored” or “Paid partnership” right at the top of the piece. This applies to any paid collaboration, gifted products, or exclusive promo codes we share.

Our vibe is simple: we test every viral craze before we tell you it’s worth the hype. Established in 2022, Trending Beauty’s crew runs hands‑on trials, compares results, and only signs off on a trend when it truly delivers. Even when we love a product, we’ll still note any affiliate ties so you can decide for yourself.

Got questions about our disclosures or want to chat about a partnership? Hit up our Contact Us page and we’ll get back to you faster than the next TikTok challenge.