
The brand’s creative director, Olivier Rousteing, is known for his focus on inclusiveness in beauty. He, along with Kim Kardashian, has helped popularize the notion of “slim thick,” the 21st-century description of an hourglass figure with adjustments made for athleticism. “Slim thick” describes a woman with a prominent derriere, breasts, and thighs, but with a slim, toned midsection.

