
Brands and retailers need to evolve their digital strategies to match these new needs of consumers, which means putting an emphasis on KPIs like engagement and time spent in order to drive conversion and brand loyalty,” Lerner states. To date, over 250 virtual stores have been created, visited by over 110 million shoppers. Furthermore, these digital spaces can also be published to other platforms such as Roblox, with the AVA by Obsess 3D editing technology making management of the virtual storefront easy regardless of design expertise level. The experiential e-commerce platforms allow brands and retailers to create immersive, branded virtual …






