Trend Verdicts By Scarlett Phillips · Sep 14, 2026
Beauty industry news and updates
Stay updated on beauty industry news and trends with latest updates and insights on customer needs.
Author: Scarlett Phillips
Trend Verdicts By Scarlett Phillips · Sep 12, 2026
Brands merge skincare and haircare trends
The skincare and haircare trends merge, revolutionizing scalp health and boosting the £2.2 billion UK haircare market.
Viral Trends By Scarlett Phillips · Sep 11, 2026
Beauty experts release new guides amid rising demand
Beauty experts launch new guides to help shoppers navigate misleading claims and viral trends amid overwhelming product choices and contradictory advice.
TikTok Beauty By Scarlett Phillips · Sep 6, 2026
K-beauty shifts away from 10-step routines
K-beauty is evolving beyond the 10-step routine—experts reveal why simplicity, prevention, and cross-category care are the new beauty standards.